Overview
One of the most eclectic projects I've been on, I enjoyed every minute of bringing these snacks to life so their personality can truly shine through as subscribers "speed date" them with KetoKrate. I assisted in creating their little worlds with dollhouse parts and handcrafted pieces, photoshoot production, and owned all post-production.
I also want to clarify: This project was completed entirely before AI image generation took the world by storm. Would I have used AI to my advantage if we'd done this 2 years later? Yes! I leverage it as a tool every day now. But I look back and love that we built these mini-snack worlds by hand. It involved many team field trips to craft and hobby stores, a skilled photographer, and a sprinkling of old school non-generative photoshop on my end.
Additional Credits
Art Direction: Theresa Ross
Photography: Alicia Leigh Photo
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