EDUCATION
Bellevue University
Graduated August 2023
Bellevue, Nebraska
• Bachelor of Arts in Graphic Design
• Cumulative 3.8 GPA
Anderson University
Anderson University
2012 - 2015
Anderson, Indiana
• Completed 5 semesters toward BFA in Graphic Design
SKILLS
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Photoshop
Figma
Framer
Wordpress
Shopify
Klaviyo
Brandfolder (DAM)
VOLUNTEER
Operation Meraki
Operation Meraki
Summer 2022
Pickerington, Ohio
• Developed full rebrand for the national launch of Operation Meraki, a nonprofit organization supporting United States Veterans
StreetSpark Murals
StreetSpark Murals
2018-2020
Hamilton, Ohio
• Judged mural designs from a pool of submissions
Artspace Hamilton Lofts
Artspace Hamilton Lofts
2018-2020
Hamilton, Ohio
• Officer of Public Relations, event usher, docent
New Miami High School
New Miami High School
2017 – 2019
Hamilton, Ohio
• Mentor and ministry leader
EXPERIENCE
Graphic Designer
February 2021 - Present
KetoKrate – Austin, Texas
• Led multiple web design projects, including a full redesign of the primary sales page, resulting in an 18% increase in conversions
• Designed lead capture form and subsequent email campaign, achieving opt-in rates of 7.25% and conversion rates of 7.4% respectively, driving substantial customer acquisition
• Produced engaging and converting social media ad creative, consistently achieving ThruPlay rates exceeding 75% and demonstrating a deep understanding of audience dynamics
• Played a pivotal role in all aspects of marketing, successfully iterating designs based on metrics to improve KPIs
• Created and maintained brand images and publications with expertise in Adobe Illustrator, Photoshop and InDesign; cleanly incorporating articles and graphics into digital and print publications, ensuring pre-press quality for the latter
• Oversaw all creative asset organization as administrator of the digital asset management system (DAM); and owned complete photo and video production cycles
Graphic Designer & Owner
June 2016 - Present
Kim Taylor Creative
• Responsible for all design, management, finances, meeting facilitation, and client relations.
• Design ranges from logos and identities with style guides to websites, social media, and print collateral
• Collaborates both on teams and as an individual to meet tight deadlines and budgets while exceeding expectations of clients.
General Manager
General Manager
August 2016 - June 2020
True West Coffee - Hamilton, Ohio
• Managed inventory, conducted interviews, and developed new systems of efficiency
• Managed all signage and retail displays of coffee, merchandise, and third-party displays
• Trained incoming employees on all aspects of the shop
• Managed regular events at multiple locations; developed themes, promotions, and created all decor
Creative Lead
Creative Lead
March 2019 - November 2019
Hamilton Games Festival - Hamilton, Ohio
• Developed a visual identity system for the event, including all marketing, fundraising, wayfinding, and merchandise
• Operated within a tight schedule while regularly adapting to new information as the event took shape
• Worked with a network of vendors to order print material and merchandise
Graphic Designer
February 2019 - October 2019
Strauss Gallery - Hamilton, Ohio
• Designed branding and installations for the historical gallery in the Artspace Hamilton Lofts
• Designed visual systems for exhibits, resulting in increased attendance
• Created retail display designs for gallery shop
