As part of a Black Friday/Cyber Monday 2022 promotion, KetoKrate offered a bundle of keto resources aimed at providing genuine value to customers new to keto who sought guidance and a sense of community, beyond KetoKrate’s main product of snacks. This budget-friendly keto guide was one of seven eBooks created as downloadable content for new subscribers. The copy, presented in a 'listicle' style, featured short, digestible tips interspersed with brand illustrations. The cover character was part of KetoKrate's original illustration series by Madeline Jacobus, and I expanded on that series by illustrating original characters and items for each tip.